diff --git a/src/food-market.api/Seed/DevDataSeeder.cs b/src/food-market.api/Seed/DevDataSeeder.cs
index f059434..db68a8a 100644
--- a/src/food-market.api/Seed/DevDataSeeder.cs
+++ b/src/food-market.api/Seed/DevDataSeeder.cs
@@ -20,10 +20,10 @@ public DevDataSeeder(IServiceProvider services, IHostEnvironment env)
 
     public async Task StartAsync(CancellationToken ct)
     {
-        if (!_env.IsDevelopment())
-        {
-            return;
-        }
+        // Idempotent — runs in all envs to bootstrap a usable admin + demo org.
+        // Once first real user/org is set up via UI, rename/disable demo.
+        // (Wired regardless of env so stage/prod first-deploy lands a working
+        //  admin, otherwise nobody can log in.)
 
         using var scope = _services.CreateScope();
         var db = scope.ServiceProvider.GetRequiredService<AppDbContext>();