diff --git a/src/food-market.public/src/components/SignupForm.tsx b/src/food-market.public/src/components/SignupForm.tsx
index 611f58b..6eab639 100644
--- a/src/food-market.public/src/components/SignupForm.tsx
+++ b/src/food-market.public/src/components/SignupForm.tsx
@@ -90,7 +90,7 @@ export default function SignupForm({ defaultPlan = 'start' }: Props) {
       </Field>
       <Field label="Название магазина" error={fieldErrors.orgName}>
         <input type="text" value={orgName} onChange={(e) => setOrgName(e.target.value)}
-          placeholder="Например: Магазин «Береке»" className={inputCls(!!fieldErrors.orgName)} />
+          placeholder="Наименование организации" className={inputCls(!!fieldErrors.orgName)} />
       </Field>
       <Field label="Телефон (необязательно)" error={fieldErrors.phone}>
         <input type="tel" value={phone} onChange={(e) => setPhone(e.target.value)}